Jane Powell, a renowned Chief Executive in the Charity Sector, was browsing jobs online. One advert stood out because it seemed to describe her. The organisation itself was not one that she would normally be drawn towards because her experience has been in other causes.
But because of that advert, she called them. She said it was appealing and indicated that they had really thought about what kind of person would thrive in that job. They interviewed her. She’s now in post.
The Chairman of the charity wrote this to us:
Thank you so much for your inspiring input into the person specification and wording of the job advertisement for the recruitment of our new Chief Executive. We have successfully filled the post due, in no small measure, to the strength-based approach that you advocate. The copy helped us stand out from the crowd and, what’s more important, was responsible for attracting candidates that were best suited to succeed, and thrive, in the job we want them to do.
Chairman, British Stammering Association
That’s the beauty of knowing what kind of person you need for the role and describing them in a job advert so that they read it and say, ‘That sounds like me.’